
"I’m the father of two beautiful and healthy children, which are my most valuable and precious things in life.
One day, as I arrived to neighborhood supermarket with my 6 year old daughter, a young girl, even younger than my daughter, was begging for money at the entrance.
My daughter wanted to know why she was asking for money while standing in the cold...? Why was she dressed in rags...?
While explaining to my daughter in the simplest words that a child can understand, you receive real perspective over life and the real problems those children are facing daily.
As a society, struggling with the daily issues such as money, business, success… we forget the most vulnerable part in our community that should continue the path after us - Our Children
The governmental system is collapsing under the huge financial demands and our belief is that we should all reach out and assist in this important cause.
As a company we have decided to make a change from our own personal funding and Partners collaboration in assisting children and children with special medical needs.
We know that we will not solve all the problems, but if we can solve some, bringing a smile on a child’s face and hope for better future it means we succeeded!" (Alon Peled)
"A hundred years from now it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove... but the world may be different because I was important in the life of a child".(Forest E. Witcraft)